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Title
Text copied to clipboard!SEO Content Specialist
Description
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We are looking for an SEO Content Specialist to join our dynamic marketing team. As an SEO Content Specialist, you will be responsible for creating, optimizing, and managing high-quality content that drives organic traffic and improves search engine rankings. You will collaborate with writers, designers, and developers to ensure that all content aligns with SEO best practices and supports our overall digital marketing strategy. Your role will involve conducting keyword research, analyzing website performance, and staying up-to-date with the latest SEO trends and algorithm updates. You will also be expected to provide recommendations for content improvements, develop link-building strategies, and monitor the effectiveness of SEO campaigns. The ideal candidate is detail-oriented, analytical, and has a passion for creating engaging content that resonates with target audiences. Strong communication skills and the ability to work in a fast-paced environment are essential. If you have a proven track record in SEO content creation and are eager to make a significant impact on our online presence, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Conduct keyword research to identify content opportunities
- Create and optimize website content for SEO
- Collaborate with writers, designers, and developers
- Monitor and analyze website performance metrics
- Stay updated with SEO trends and algorithm changes
- Develop and implement link-building strategies
- Provide recommendations for content improvements
- Track and report on SEO campaign effectiveness
- Ensure content aligns with brand voice and guidelines
- Perform competitor analysis to identify gaps and opportunities
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- Proven experience in SEO and content creation
- Strong understanding of search engine algorithms
- Excellent written and verbal communication skills
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
- Ability to analyze data and draw actionable insights
- Attention to detail and strong organizational skills
- Experience with content management systems (e.g., WordPress)
- Ability to work independently and as part of a team
- Knowledge of HTML and basic web development is a plus
Potential interview questions
Text copied to clipboard!- What SEO tools are you most proficient in?
- Can you describe your process for keyword research?
- How do you measure the success of your SEO strategies?
- Describe a successful SEO campaign you managed.
- How do you stay updated with SEO trends?
- What is your experience with content management systems?
- How do you handle competing priorities and deadlines?
- Can you provide examples of content you optimized for SEO?
- What role does link-building play in your SEO strategy?
- How do you ensure content aligns with brand guidelines?
